Mar

How Guthy-Renker Products Became Successful

Posted by admin under Guthy-Renker Brand

Guthy-Renker products and brands are designed to be active and responsive. That means having a positive impact on peoples lives today, right now and right away.

Guthy-Renker Corporation is a direct-response marketer known primarily for selling products in the United States via infomercials. They have since moved international and now sells products direct to consumer through numerous media channels (TV, print, radio, web) with offices in Japan, Australia, Germany, China, Canada and the UK.

Guthy-Renker is based in Palm Desert, California, and is named after its 2 founders, Bill Guthy and Greg Renker. Guthy-Renker is today “one of the world’s largest insoluble direct response television companies with sales of more than $1.3 Billion per year and an average annual growth rate of 25% over the last 10 years.” as described on their website.

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Guthy-Renker formed in 1988

Bill and Greg liked the idea of controlling the product from development to marketing to distribution.

Taking excellent ideas like: Better workout, more successful ways of achieving goals; proven ways of not just looking younger but feeling younger as well.

Guthy Renker pioneered innovative ways with great people to get products into individuals lives and hands fast. Guthy-Renker is today one of the world’s largest direct response television companies.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.